Media Research_
Our main specialty is researching sports-related media in the broadest sense. Since 1988, we have taken a global approach to documenting, analyzing and evaluating sports reporting in all relevant media. This and our industry-leading enable us to comprehensively and accurately assess all your sports communication activities and help you plan them from the start:
- Media exposure
- Audience penetration
- Target group analyses
- Target group affinities
- Analysis of advertising and sponsors
- Evaluation
- Impact analysis
- Commercial screening
- Analysis of special types of advertising
As a pioneer in the field of sports communication research, we know how you can design your activities for success and efficiency. Our studies and comprehensive information provide a solid foundation for our recommendations for action and the advice we give you on how to solve your problems and achieve your goals.
