Causes and Effects_
Compiling insights and data from media analyses and market research is still an enormous challenge for the sports business today. Luckily for you, our many years conducting research and studies in these areas, as well as our collaboration with numerous universities and other institutions of higher learning, have made us the market leader in this field. IFM — at the vanguard in studying and analyzing advertising in connection with sports — provides you with precise impact predictions and marginal utility figures for your sports communication activities. Among other things, we can tell you just when you can expect reminders of your advertising message to reach the saturation point in your target group, or how long your company’s logo has to remain visible in order for people to remember it again later. With IFM on your side, you can give your activities greater clout.
